How do you find new patients for your chiropractic business? And how do you manage to keep them loyal for a long time? One of the most efficient and cost-effective digital marketing tools you can use is email marketing. However, this takes time and skill – something which also takes time to learn. The alternative is to use Digital Patient Chart chiropractic software and be a pro at email marketing in no time.
Is Email Marketing Effective?
Out of sight out of mind – this popular saying expresses a reality. People forget businesses and service providers that do not engage them permanently. If they do not hear from you in any form – on social media, in their email inbox, in their home mailbox – your patients will feel that you do not care for them enough.
Soon enough, they will not renew their appointments and will go to one of your competitors. How can you prevent this from happening? The answer is: email marketing. You should have an email strategy that involves:
- Newsletters
- Special announcements
- Special offers
- Reminders.
However, as we mentioned a few paragraphs above, this takes time. So, how can Digital Patient Chart chiropractic software help you create and manage your email marketing?
1. Use Predefined Templates for Your Newsletters
It is not enough to have interesting and useful content - you must pack it in an attractive design. Newsletter templates must encourage reading the entire email, including on mobile phones.
The chiropractic software developed by Digital Patient Chart includes a set of predefined templates you can choose from to create your newsletters. They are optimized for mobile and are easy to use with drag&drop features.
2. Create Your Own Custom Email Newsletter Templates
If you are not happy with any of the predefined templates, the Digital Patient Chart team can help you create your own unique templates. You can add your logo, your brand colors, and any other elements that make your newsletter look unique.
Thus, with our chiropractic software and our support, you can keep your patients engaged and remind them of the values and mission statement of your practice. Branding is as important for chiropractors as is for large retail businesses, so build and enforce your brand in everything you do.
3. Use AI Embedded in Digital Patient Chart Chiropractic Software to Find Curated Content
Now that you have a newsletter template, what do you include in it? If you send only sale offers and reminders, your patients will soon unsubscribe from your newsletter. You need to prepare informative and educational newsletters, as well.
But this also means time looking for chiropractic news and articles. This is where Digital Patient Chart steps in to help you. Using artificial intelligence, the chiropractic software scans the internet and selects relevant content for your practice. This is helpful to you in two ways:
- You have fresh and interesting content for your email marketing strategy;
- You are permanently up to date with the latest news and developments in your field.
4. Automate Email Sending
Once the newsletter is ready, you do not have to send it manually to your list of subscribers. That would take too much time. Instead, schedule the email sending using Digital Patient Chart and the chiropractic software sends it to your entire list within seconds.
5. Encourage Client Referrals
As part of your email marketing strategy, you should invite your patients to refer their family and friends to your practice. To maximize the success rate of this strategy, you should make this process as simple as possible for your patients.
With Digital Patient Chart chiropractic software, client referral is simple itself. Your patients can refer a friend with a few taps from their account on the Digital Patient Chart app. This is the same app they use to schedule appointments with you and see reminders and other useful information about your services.
Digital Patient ChartDchiropractic software is the only smart solution developed especially for practitioners like you. Discover more benefits here: https://digitalpatientchart.com