Every business needs internet marketing, including chiropractors. And, what’s more, you also need to know what works and what doesn’t. You need to make sure you invest your money in effective marketing strategies and tools, otherwise, you will not see any new patients and your budget will dry up. Since all these aspects need time and careful consideration, we decided to help you understand the latest trends in chiropractic internet marketing. Also, we will show you how Digital Patient Chart chiropractic software helps you run and optimize your digital marketing.
Finding Patients Online: Your Only Solution for a Full Schedule Each Day
There are no more viable alternative marketing channels to the internet. People don’t buy printed papers, they read them online. They no longer pay attention to leaflets and unsolicited mail, they place it straight into the recycling bin. As for radio and television – you don’t have the budget to compete with large companies that buy airing time. Thus, internet marketing is your only choice. However, it is extremely varied because it includes several channels:
- Email marketing
- Social media marketing
- Google AdWords ads
- Google page ranking through SEO.
What Are the Best Ways of Promoting Your Chiropractic Office?
The first thing you need to know about internet marketing trends is that they keep changing over time. They depend on the channels and methods potential patients prefer to interact with your practice and how much time they spend looking for chiropractors. Without further introductions, here are the most effective internet marketing strategies for chiropractors and the ways in which you can use Digital Patient Chart chiropractic software:
1. Promote Your Practice as a Pain-Free Treatment Facility
Many chiropractors work with patients dealing with chronic back pain. This is a major and widespread issue for people worldwide. According to statistics, over 80% of people will experience back pain sometime during their life. This issue is due to the fact that most jobs involve sitting down in front of a desk for many hours. And most of these people are looking for a non-invasive way of dealing with back pain. This is a huge opportunity for you to educate potential patients through blog posts, email newsletters, and social media posts. With Digital Patient Chart chiropractic software you can create branded email newsletters easily, starting with predefined templates. This means that you do not have to spend time and money looking for designers for your email marketing strategy.
2. Use of Electronic Health Records (EHR)
EHRs are useful because they can easily be transferred between healthcare professionals. In many cases, the speed of transfer makes the difference between life and death. For chiropractors, it is a sign of professionalism and concern for patients’ well-being. With the chiropractic software developed by Digital Patient Chart, you can maintain HIPAA-compliant EHR and have a clear image of each patient’s medical background and special conditions. You should promote the fact that your practice works with EHR on your website, social media accounts, and other promotional materials.
3. List Your Practice on Online Review Sites
The largest review site is Google My Business, a portal where every business can list its website, address, phone, opening hours, and other essential information of this kind. However, there are other review sites, such as Healthgrades, which is specialized for healthcare professionals. The mobile app available for patients that works with your Digital Patient Chart chiropractic software is a powerful tool to help you collect positive reviews. It is very easy to use for booking or canceling therapy sessions, as well as for direct chat with the chiropractor.
4. Use Social Media to Target Younger Age Groups
The sedentary lifestyle imposed by office work affects the health of young people and many of them need a chiropractor. You can make a difference for many potential patients by reaching out to them on social media: Facebook, Twitter, or Instagram. You can promote a modern image for your practice by highlighting the ease of communication through Digital Patient Chart chiropractic software, as well as the high level of security for confidential patient files.
5. Grow Your Online Reputation
Online reputation is essential for any business, but especially for healthcare professionals. People need to trust your practice before they step inside and let you treat them. The best way of building trust online is by sharing thought leadership articles, the latest news, and developments in your field. Digital Patient Chart chiropractic software, using embedded AI, continually scans the internet for articles and white papers that you can share in your email newsletters and on your social media accounts. Digital Patient Chart chiropractic software is the only solution developed for practitioners like you. Find out more here: https://digitalpatientchart.com